1. Many companies sponsor sports as a way of advertising themselves. Some people think this is good for the world of sport, while others think it is negative. Discuss both views and give your own opinion.

 

Some people oppose this idea because these events are then seen as a medium to earn more money. Others, myself included, think it is beneficial to the society of sports, as funding is made possible through these companies. 

Many people see the sponsoring companies as a detrimental cause to the sporting society. As the primary purpose of these agencies is the publicity of these sporting events, few care about the essence of sportsmanship that is required. As a result, a sportsman sees himself as an employee of the firm that is being advertised. This affects his performance because he sees the whole event as a business deal with the corporate world. 

Others hold the opposite opinion, arguing that these sports events are made possible through companies being advertised in return. I myself hold the same opinion. As Major funds are being provided by these firms, therefore, the possibility of an event depends entirely on the availability of these sponsors. For instance, the Sports Gala Festival arranged by Iqra National University every year seeks sponsors. This sports event allows many underprivileged players the opportunity to compete and show their talent to the world. 

To conclude, businesses mostly provided major funds for different sports tournaments, and only ask for advertisement and publicity in return. This is a small price to may and benefits both parties. 

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